| 2024 |
Yeh, Ching-Wen, Chen, Tser-Yieth*,The Role of Online Game Usage in the Relationship Between Initial Daily Negative Moods and Subsequent Positive Moods: The Moderating Role of Hedonistic Motivation,Current Psychology,46,6101-6113 |
SSCI |
| 2024 |
Chen, Tser-Yieth, Li, Pei-Fang*, Hsu, Tzu-Han,A Study on the Value Destruction Formed by Incomplete Interaction Behaviors on a Live Shopping Platform,Journal of Management World,4,120-128 |
Scopous |
| 2024 |
Chen, Tser-Yieth, Li, Pei-Fang, and Hsu, Jie-Ming,Exploring How Electronic Word-of-mouth’s Communication Features Affect Its Adoption,Soochow Journal of Economics and Business,109,1-34 |
Scopous |
| 2024 |
Yeh, Ching-Wen, Chen, Tser-Yieth*,The Role of Online Game Usage in the Relationship Between Initial Daily Negative Moods and Subsequent Positive Moods: The Moderating Role of Hedonistic Motivation,Current Psychology,46,6101-6113 |
SSCI |
| 2024 |
Chen, Tser-Yieth, Li, Pei-Fang*, Yang, Yu-lin,Investigating the Immediacy and Flow Factors to Influence Purchase Intention in Live Video Streaming Shopping,Commerce and Management Quarterly,25(1),99-126 |
Scopous |
| 2024 |
Chen, Tser-Yieth, Li, Pei-Fang*, Hsu, Tzu-Han,A Study on the Value Destruction Formed by Incomplete Interaction Behaviors on a Live Shopping Platform,Journal of Management World,4,120-128 |
Scopous |
| 2024 |
Wu, Hsueh-Ling*; and Chen, Tser-Yieth,Using Instagram Live-streaming Viewers Model to Derive Two Types of Needs Satisfaction,Asia Pacific Journal of Marketing & Logistics Accepted and forthcoming,, |
SSCI |
| 2024 |
Chen, Tser-Yieth, Wu, Hsueh-Ling*, and Yun, Jiun-Hua,How Google Advertisements Attract Consumers’ Call-to-action and Electronic Word-of-mouth,Asia Marketing Journal,26(2),77-89 |
Scopus |
| 2023 |
Chen, Tser-Yieth, Yeh, Tsai-Lien, Wu, Hsueh-Ling*, and Deng, Ssu,Effect of Channel Integration Quality on Consumer Responses within Omni-channel Retailing,Asia Pacific Journal of Marketing & Logistics,35(1),149-173 |
SSCI, IF=4.673 |
| 2023 |
Chen, Tser-Yieth, Yeh, Tsai-Lien, and Wu, Hsueh-Ling*,Integrate the Social Norms and Personal Norms in Gift Promotion,Soochow Journal of Economics and Business (東吳經濟商學學報),106 (June),1-40 |
ABI, Scopus |
| 2023 |
,Influence of Self-disclosure Micro-celebrity Endorsement on Subsequent Brand Attachment: From an Emotional Connection Perspective,Services Industries Journal,, |
SSCI, IF=9.405 |
| 2023 |
Chen, Tser-Yieth and Yeh, Tsai-Lien*,Enhancing Value-in-use in FinTech Innovation Context,Canadian Journal of Administrative Science,40(1),67-82 |
SSCI, IF=1.689 |
| 2023 |
Chen, Tser-Yieth, Yeh, Tsai-Lien, and Wu, Hsueh-Ling*,Integrate the Social Norms and Personal Norms in Gift Promotion,Soochow Journal of Economics and Business (東吳經濟商學學報),106 (June),1-40 |
ABI, Scopus |
| 2023 |
Chen, Tser-Yieth, Wu, Hsueh-Ling*, and Tai, Zhi-Cheng,Appearance and Media Popularity Affecting Experiential Gift-giving,Asia Pacific Journal of Marketing & Logistics,35(9),2198-2215 |
SSCI, IF=4.643 |
| 2023 |
Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Lin, Yen-Ling,How Substitute Scarcity Appeals Effect on Experiential Gift’s Purchase Intention,Chinese Management Studies,17(4),755-769 |
SSCI, IF=2.120 |
| 2023 |
Chen, Tser-Yieth, Yeh, Tsai-Lien, Wu, Hsueh-Ling*, and Deng, Ssu,Effect of Channel Integration Quality on Consumer Responses within Omni-channel Retailing,Asia Pacific Journal of Marketing & Logistics,35(1),149-173 |
SSCI, IF=4.673 |
| 2022 |
Chen, Tser-Yieth, Yu-Chen Huang, Pei-Fang Li*,Exploring How Gamification Design Drives Game Users’ Co-Creation Behavior in Taiwan,Journal of Asian Finance, Economics and Business,9(4),109–120 |
Scopus |
| 2022 |
Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Wu, Hsueh-Ling,Impact of Gift Promotion Appeals with Giver-recipient Relationship on Givers’ Purchase Intention,Journal of Business Administration (企業管理學報),47(4),39-61 |
ABI, Scopus |
| 2022 |
Chen, Tser-Yieth*, Wu, Hsueh-Ling, Chi, Chen-Yi,Various Social Media Marketing Activities Affect Online Brand Trust,Corporate Management Review (陽明交大管理學報),42(2),125-156 |
TSSCI |
| 2021 |
Wu, Jia-Rong & Li, Pei-Fang,The impact of old products and new ideology on consumers' new product purchase intention,Journal of Business Administration,46 (1),53-78 |
|
| 2021 |
Wu, Hsueh-Ling*, Chen, Tser-Yieth, and Chen, Bo-Heng,Driving forces of repurchasing social enterprise products,Journal of Business & Industrial Marketing,37(2),447-460 |
SSCI, IF=3.462 |
| 2017 |
Liang, S. W-J., Chang, H-F., Li, M. P-F.,Luxury Buying Behavior in Online Environment: A Case Study of Designer Handbags,International Journal of Trend in Research and Development,4 (4),431-435 |
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