期刊論文

期刊年份 期刊名稱
2024 Chen, Tser-Yieth*/Li, Pei-Fang/Hsu, Jie-Ming,Exploring How Electronic Word-of-mouth’s Communication Features Affect Its Adoption,Soochow Journal of Economics and Business,Accepted and forthcoming,
2024 Chen, Tser-Yieth, Li, Pei-Fang*, Yang, Yu-Lin,Investigating the Immediacy and Flow Factors to Influence Purchase Intention in Live Video Streaming Shopping,Commerce and Management Quarterly,25(1),99-126
2022 Chen T.-Y./Huang, Y.-C./ LI, P.-F.,Exploring How Gamification Design Drives Customers’ Co-Creation Behavior in Taiwan,The Journal of Asian Finance, Economics and Business,9(4),109-120
2021 Wu, Jia-Rong & Li, Pei-Fang,The impact of old products and new ideology on consumers' new product purchase intention,Journal of Business Administration,46 (1),53-78
2017 Liang, S. W-J., Chang, H-F., Li, M. P-F.,Luxury Buying Behavior in Online Environment: A Case Study of Designer Handbags,International Journal of Trend in Research and Development,4 (4),431-435

研討會論文

研討會舉行年份 論文發表篇名
2023 Yamada, Hiroki/Li, Pei-Fang,The K-pop Popularity Investigation in Taiwan and Japan- The Moderating Effect of Cultural Traits,The 2023 Conference of Business and Public Management,Taipei,Taiwan
2022 Hsu, Chia-Chen/Li, Pei-Fang,The Effect of Sustainable Elements on Travel Intention to the Offshore Wind Farm Featured Destination,2022 Global Corporate Sustainability Forum,Taipei,Taiwan
2021 Sun, Juo-En / Li, Pei-Fang,Impulse purchase intention on higher-priced products,2021 International Conference on Business Administration - Spring Session,Taipei,Taiwan
2021 Wang, Siao-Wen / Li, Pei-Fang,The influence of auditory on attitude toward advertising -An investigation on Podcast advertising,第十五屆國際貿易與企業經營學術研討會(ITBA 2021),New Taipei City,Taiwan
2020 Wu, Jia-Rong Li, Pei-Fang,The impact of old products and new ideology on consumers' new product purchase intention,2020 Global Corporate Sustainability Forum,Taipei,Taiwan
2019 Li, M. P-F., Liang, Wan-Ru,Managing The Anxiety of Knowing and Not Knowing – The Use of Mobile Messaging applications (MMAs) in Taiwan,2019 Smart Enterprise Information Application Development Conference,Taipei,Taiwan
2015 Asmussen, B., Postler, K., Butler, A., Canter, A., Thomson, S., MacFarlane, G., Michels, N., Budhathoki, T., Wider, S., Li, M. P-F.,How do you conceptualise branded content? An exploration of marketing communications discourse,Academy of Marketing Conference: The Magic in Marketing, University of Limerick, Ireland,Limerick,Ireland
2014 Li, M. P-F., Bowen, D., Ekinci, Y. ,Technology paradoxes: UK and Taiwanese mobile phone markets,Academy of Marketing Conference,Bournemouth,UK
2013 Li, M. P-F., Bowen, D., Ekinci, Y.,A cross-cultural study of the paradoxes of mobile technology and consumer’s attitudinal loyalty in the mobile technology industry − Preliminary findings,Academy of Marketing, Cross-Cultural Research Special Interest Group Workshop,Loughborough,UK
2013 Li, M. P-F., Bowen, D., Ekinci, Y,The influence of culture on consumers’ perceptions of paradoxes of mobile technology and attitudinal loyalty – Preliminary findings,Academy of Marketing Conference,,Cardiff,UK

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