期刊論文

期刊年份 期刊名稱
2024 Chen, Tser-Yieth/Li, Pei-Fang*/Yang, Yu-Lin,Investigating the Immediacy and Flow Factors to Influence Purchase Intention in Live Video Streaming Shopping, Commerce and Management Quarterly, 25(1), 99-126
2024 Chen, Tser-Yieth, Wu, Hsueh-Ling*, and Yun, Jiun-Hua,How Google Advertisements Attract Consumers’ Call-to-action and Electronic Word-of-mouth, Asia Marketing Journal,, Accepted and forthcoming,
2024 Chen, Tser-Yieth*, Li, Pei-Fang, and Hsu, Jie-Ming, Exploring How Electronic Word-of-mouth’s Communication Features Affect Its Adoption, Soochow Journal of Economics and Business, Accepted and forthcoming,
2024 Yeh, Ching-Wen, Chen, Tser-Yieth*, The Role of Online Game Usage in the Relationship Between Initial Daily Negative Moods and Subsequent Positive Moods: The Moderating Role of Hedonistic Motivation, Current Psychology, 46, 6101-6113
2023 Chen, Tser-Yieth, Yeh, Tsai-Lien, Wu, Hsueh-Ling*, and Deng, Ssu, Effect of Channel Integration Quality on Consumer Responses within Omni-channel Retailing, Asia Pacific Journal of Marketing & Logistics , 35(1), 149-173
2023 Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Lin, Yen-Ling, How Substitute Scarcity Appeals Effect on Experiential Gift’s Purchase Intention, Chinese Management Studies, 17(4), 755-769.
2023 Chen, Tser-Yieth, Yeh, Tsai-Lien, and Wu, Hsueh-Ling*, Integrate the Social Norms and Personal Norms in Gift Promotion, Soochow Journal of Economics and Business (東吳經濟商學學報), 106 (June), 1-40
2023 Chen, Tser-Yieth and Yeh, Tsai-Lien*, Enhancing Value-in-use in FinTech Innovation Context, Canadian Journal of Administrative Science , 40(1), 67-82
2023 Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Huang, Ya-Wen, Influence of Self-disclosure Micro-celebrity Endorsement on Subsequent Brand Attachment: From an Emotional Connection Perspective, Services Industries Journal, Article online published date: 10 May 2023, doi.:10.1080/02642069.2023.2209514
2023 , , ,,
2023 Chen, Tser-Yieth, Wu, Hsueh-Ling, and Tai, Zhi-Cheng , Appearance and Media Popularity Affecting Experiential Gift-giving, Asia Pacific Journal of Marketing & Logistics, 35(9), , 2198-2215
2022 Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Wu, Hsueh-Ling, Impact of Gift Promotion Appeals with Giver-recipient Relationship on Givers’ Purchase Intention, Journal of Business Administration (企業管理學報), 47(4), 39-61.
2022 Chen, Tser-Yieth, Yu-Chen Huang, Pei-Fang Li*, Exploring How Gamification Design Drives Game Users’ Co-Creation Behavior in Taiwan, Journal of Asian Finance, Economics and Business,, 9(4), 109–120
2022 Chen, Tser-Yieth*, Wu, Hsueh-Ling, Chi, Chen-Yi, Various Social Media Marketing Activities Affect Online Brand Trust, Corporate Management Review (陽明交大管理學報), 42(2), 125-156
2021 Chen, Tser-Yieth, Wu, Hsueh-Ling and Lin, Ssu-Yu, The Efficiency-oriented and Value-oriented Route in the Value-building Framework of Green Businesses, Journal of Management and Systems (管理與系統), 28(2), 157-194
2021 Chen, Tser-Yieth, Yeh, Tsai-Lien and Wang, Ya-Jou, The Drivers of Desirability in Scarcity Marketing, Asia Pacific Journal of Marketing & Logistics , 33(4), 924-944
2021 Chen, Tser-Yieth and Huang, Chi-Jui Ray , Understanding the Determinants of Green Trust: The Role of Green Value Sharing, Corporate Management Review (陽明交大管理學報), 41 (2), 81-129
2021 Chen, Tser-Yieth and Huang, Chi-Jui Ray, The Drivers of Green Trust Formation: Evidence from Taiwan and Japan, Journal of Business Administration (企業管理學報), 46(1), 1-32
2021 Chen, Tser-Yieth, Yeh, Tsai-Lien, and Lee, Fang-Yu, The Impact of Internet Celebrity Characteristics on Followers’ Impulse Purchase Behavior: The Mediation of Attachment and Parasocial Interaction, Journal of Research in Interactive Marketing, 15(3), 483-501
2021 Wu, Hsueh-Ling, Chen, Tser-Yieth, and Chen, Bo-Heng, Driving forces of repurchasing social enterprise products, Journal of Business & Industrial Marketing, 37(2), 447-460.
2020 Chen, Tser-Yieth, Yeh, Tsai-Lien and Chang, Chin-I, How Different Advertising-format and Call-to-action of Videos Affect Advertising Recognitio, Services Industries Journal , 40(5), 358-379
2019 Chen, Tser-yieth, Hsu, Fang-ming and Wu, Shih-Yin, Examine the Effect on Website Stickiness Using Cognitive Information Cues, Corporate Management Review (陽明交大管理學報), 39(1), 49-81
2019 Chen, Tser-Yieth and Wang, Kang-Ting, The Influence of Persuasion Knowledge, Third-Person Perception, and Affect on Coping Behavior in the Instagram Stories Feature, Corporate Management Review (陽明交大管理學報), 39(2), 69-116
2019 Yeh, Tsai-lien, Chen, Tser-Yieth and Liu, Chih-Yu, Content Performance and Flow Performance in Online Hotel Booking, Electronic Commerce Research (電子商務研究), 17(1), 1-24
2019 蘇進雄、陳澤義、王詩韻、吳雪伶, 不動產估價的另類選擇:模糊實質選擇權模型, 住宅學報, 第28卷第1期, 51-81頁
2019 Huang, Chi-Jui Ray and Chen, Tser-yieth, Embedding a Roadmap into the Scenario Planning of Environment Management in Taiwan, Journal of Business Administration (企業管理學報), 44(1), 29-52
2019 Chen, Tser-yieth and Huang, Chi Jui Ray, Dual Pathways of Value Endorsement in Green Marketing, Sustainability , 11(8), 2336-2356
2019 黃啟瑞,陳澤義,張彤,林志斌,林欣美, 探討影響銀行企業社會責任的因素:以兩岸三地為例, Soochow Journal of Economics and Business (東吳經濟商學學報), 98, 31-66
2019 Yeh, Tsai-Lien, Chen, Tser-Yieth and Lee, Cheng-Chun, Investigating the funding success factors affecting reward-based crowdfunding projects, Innovation: Organization and Management , 21(3), 466-486
2019 Chen, Tser-yieth and Huang, Chi-Jui Ray, Two-tier Scenario Planning: Evidence from Environmental Sustainability Policy Planning in Taiwan, Sustainability , 11(8), 2419-2442
2017 Chen, Tser-yieth, Yeh, Tsai-lien and Lo, Chang-geng, The Impact of Brand Value to Strengthen Relationship Value-Evidence of Airline Industry in Taiwan, Journal of Business Administration (企業管理學報), 115, 1-30
2017 Chen, Tser-yieth and Liang, Chia-wei, Using Supply-side-chain Functions to Enhance Channel Performance, American Journal of Service Science and Management, 4(2), 17-26
2017 Chen, Tser-yieth, Chen, Jin-long and Li, Zhi-gang, Stimulus on Online Impulse Purchase from Consumers’ Affect Perspective, Soochow Journal of Economics and Business (東吳經濟商學學報), 95, 23-56
2017 Chen, Tser-yieth, Yeh, Tsai-lien and Huang, Pin-hsuan, The Effects of Recommendation Systems on Customers’ Brand Identity toward Full-service Restaurants, Customer Satisfaction Journal (顧客滿意學刊), 13(1), 45-76
2017 Su, Chin-Shyong, Chen, Tser-Yieth and Wu, Hsueh-Ling, Housing Price Differences under the Development of New Towns: Using Taiwan as an Example, Asian Economic and Financial Review , 7(9), 869-881
2017 Chen, Tser-yieth, Yeh, Tsai-lien, and Chen, Hsuan-yu, Effect of Consumers’ Emotional State on Their Impulse Purchase on e-Marketing, International Journal of Commerce and Strategy (商略學報), 9(2), 119-140
2016 Li, Chun-sheng Joseph, Chen, Tser-yieth and Yang, Phil Yi-hsing Yang, Local Embeddedness, Market Focus, and Productivity: Evidence of Taiwanese Manufacturing MNE Subsidiaries in China, Growth and Change , 47(4), 596-611
2016 Yu-Wei Chang, Tser-Yieth Chen and Teng-Tsai Tu, The Impacts of Domain Knowledge and Personal Traits on Decoy Effects, International Journal of Business Economics and Management Research, 7(12), 1-15
2016 Chen, Tser-yieth, Chen, Jin-long and Li, Yu-Syuan, Exploring The Impact of Consumer Trust on Inertia Purchase from E-Purchasing Environment, Electronic Commerce Research (電子商務研究), 14(4), 409-440
2015 Chen, Tser-yieth and Lai, Yan-hao, Effective Channel to Promote Consumer Value by Business Intelligence, Electronic Commerce Research (電子商務研究), 13(3), 271-293
2015 Chen, Tser-yieth, Liu, Hsiang-hsi and Yen, Chung-hao, Brand Extension to Enlarge Product Performance in the Jewelry Industry, Marketing Review (行銷評論), 12(1), 27-47.
2015 Hsu, Fang-Ming, Chen, Tser-Yieth, Fan, Chiu-Tsu, Lin, Chun-Min and Chu-Mei Chiu, Factors Affecting the Satisfaction of an Online Community for Archive Management in Taiwan, Programs: Electronic Library and Information Systems, 49(1), 49-62
2014 Chen, Tser-yieth, Yeh, Tsai-lien and Chu, Chia-hui, Storytelling and Brand Identity in Cultural Digital Archives Industry,”, Journal of Information and Management Sciences, 25(2), 157-180
2013 Hsu, Fang-Ming, Chiu-Tsu Fan, Chen, Tser-yieth and Wang, Shu-wen, Exploring Perceived Value and Usage of Information Systems in Government Context, Corporate Management Review (交大管理學報), 33(2), 75-104
2012 Chen, Tser-yieth, Hwang, Shiuh–Nan and Liu, York, Antecedents of the Voluntary Performance of Employees: Clarifying the Roles of Employee Satisfaction and Trust, Personnel Management Review , 41(3), 407-420
2010 Yeh, Tsai-lien, Chen, Tser-yieth and Lai, Pei-ying., Incorporating Greenhouse Gas Effects to Evaluate Energy Efficiency in China, International Journal of Sustainable Development and World Ecology, 17(5), 370-376
2010 Hsu, Fang-ming, Chen, Tser-yieth and Wang, Shu-wen, The Role of Customer Values in Accepting Information Technologies in the Public Information Service Sector, Service Industries Journal, 30(7), 1097-1111
2010 Tsai-lien Yeh, Chen, Tser-yieth and Lai, Pei-ying., A Comparative Study of energy Utilization Efficiency between Taiwan and China, Energy Policy , 38(5), 2386-2394
2009 Hsu, Fang-ming, Chen, Tser-yieth and Wang, Shu-wen, Efficiency and Satisfaction of Electronic Records Management Systems in E-Government, The Electronic Library , 27(3), 461-473
2009 Chen, Tser-yieth, Yu, Oliver S., Hsu, George J.Y., Hsu, Fang-ming, and Sung, Wei-Nown , Renewable Energy Technology Portfolio Planning with Scenario Analysis: A Case Study for Taiwan, Energy Policy , 37(8), 2900-2906
2008 陳澤義、洪廣朋、曾建銘, 從關係觀點探討企業夥伴的選擇及對跨組織學習成效的影響, 交大管理學報 , 第28卷第2期,
2007 Liu, Hsiang-hsi, Chen, Tser-yieth and Pai, Lin-yen,Influences of Merger and Acquisition Activities on Corporate Performance in the Taiwanese Telecommunications Industry?,Service Industries Journal (SSCI),27(8),1041-1051
2005 Chen, Tser-yieth and Chang, Hung-shen,Reducing Consumers’ Perceived Risk through Banking Service Quality Cues in Taiwan,Journal of Business and Psychology (SSCI),19(4),521-540
2005 Chen, Tser-yieth, Chang, Pao-long and Yeh, Ching-wen,Development of Satisfaction with, and Value of Relationship with Customers: Evidences from High-Encounter Service Sectors,交大管理學報 (TSSCI),第25卷第1期,頁123-148。
2004 Chen, Tser-yieth,A Study of Cost Efficiency and Privatization in Taiwan’s Banks: The Impact of the Asian Financial Crisis,Service Industries Journal (SSCI),24(5),137-151
2004 陳澤義、張保隆、張宏生,台灣銀行業善因行銷、外部線索對服務品質、知覺風險與知覺價值之影響關係之研究,交大管理學報 (TSSCI),第24卷第2期,87-118頁
2004 Chen, Tser-yieth,A Study of Cost Efficiency and Privatization in Taiwan’s Banks: The Impact of the Asian Financial Crisis,Services Industries Journal,24(5), 137-151
2003 Chen, Tser-yieth, Chang, Pao-long and Yeh, Ching-wen,The Study of Career Needs, Career Development Programs and job Turnover of R&D Personnel: The Case of Taiwan,International Journal of Human Resources Management (SSCI),14(6),1001-1026
2003 Chen, Tser-yieth and Li, Chun-sheng,Estimating the Benefits of Pollution Reduction on Agricultural Yields: Taiwan’s Air Pollution Emissions Fees Program,Journal of Environment Management (SSCI),68(3),287-296
2003 林若慧、陳澤義、劉瓊如,海岸型風景區之旅遊意象對遊客行為意圖之影響--以遊客滿意度為仲介變數,戶外遊憩研究 (TSSCI),第16卷第2期,1-22頁
2002 Chen, Tser-yieth,Measuring Firm Performance with DEA and Prior Information in Taiwan’s Banks,Applied Economics Letters (SSCI),9(3),201-204
2000 Chen, Tser-yieth and Yeh, Tsai-lien,A Measurement of Bank Efficiency, Ownership and Productivity Change in Taiwan,Service Industries Journal (SSCI),20(1),95-109
1998 Chen, Tser-yieth and Yeh, Tsai-lien,A Study of Efficiency Evaluation in Taiwan’s Banks,International Journal of Service Industry Management (SSCI),9(5),402-415
1998 Chen, Tser-yieth,A Study of Bank Efficiency and Ownership in Taiwan,Applied Economics Letters (SSCI),5(10),613-616
1997 Hsu, George J. Y. and Chen, Tser-yieth,The Reform of the Electric Power Industry in Taiwan,Industry and Innovation (SSCI),25(11),951-957
1997 Chen, Tser-yieth,A Measurement of the Resource Utilization Efficiency of University Libraries,Library Review (SSCI),53(2),71-80
1997 Hsu, George J. Y. and Chen, Tser-yieth,The Deregulation of Taiwan’s Electric Power Industry,Energy Policy (SSCI),4(2),247-25
1994 Hsu, George J. Y., Chang, Pao-long and Chen, Tser-yieth,Various Methods for Estimation Power Outage Costs,Energy Policy (SSCI),22(1),69-74
1993 Hsu, George J. Y., Chang, Pao-long and Chen, Tser-yieth,Outage Costs Caused by Various Outage Depths,International Journal of Production Economics (SSCI),32(2),229-237
1990 Hsu, George J. Y. and Chen, Tser-yieth,An Empirical Test of an Electric Utility under an Allowable Rate of Return,Energy Journal (SSCI),11(3),75-90

研討會論文

研討會舉行年份 論文發表篇名
2022 Chen, Tser-Yieth / Huang, Chi-Jui Ray,The Impact of ESG Materiality on Corporate Financial Performance: Marketing Performance As a Mediation Variable, 《臺大管理論叢》與《Asia Pacific Management Review》2022聯合研討會暨 The 23rd Asia Pacific Management Conference,, Tainan, Cheng-Kung University, Taiwan
2021 Hsueh-Ling Wu*, Tser-Yieth Chen, Yun-Ching Li,Drivers affecting corporate image value in social enterprises,2021 International Conference on Business Administration (ICBA 2021),Taipei,Taiwan
2021 Tser-Yieth Chen, Hsueh-Ling Wu*, and Hsuan-Yu Lin,Determinants of Mobile App engagement: Role of Perceived Usefulness,2021 Sustainable Marketing Conference,Peng-Hu,Taiwan
2021 Chen, Tser-Yieth / Huang, Chi-Jui Ray,Same Green But Different Paths Affecting Green Trust,《管理學報》2021特刊論文研討會,Taipei, Taiwan
2020 Chen, Tser-Yieth, Huang, Chi-Jui Ray,The Drivers of the Green Trust Formation: Evidence from Taiwan and Japan,2020 International Conference on Business Administration (ICBA 2020),Taipei,Taiwan
2019 Huang, Chi-Jui Ray and Chen, Tser-yieth,Drivers of the green trust: Evidence from Taiwan and Japan,The 1st International Conference on Culture, Communities, and the Commons: Sustainable Development under Environmental Change,Jeju,South Korea
2019 Chen, Tser-yieth and Huang, Chi-Jui Ray,Three green appealing routes influence green value endorsement,The 1st International Conference on Culture, Communities, and the Commons: Sustainable Development under Environmental Change,Jeju,South Korea
2018 Chin-Shyong Su, Tser-Yieth Chen, Hsueh-Ling Wu,A Case Study on Business Model Innovation of Social Enterprises in an Uncertain Environment,International Conference on Innovation and Management,Chiang Mai,Thailand
2018 Chen, Tser-yieth and Huang, Chi-Jui Ray,Operating Value Integration to Promote Value Endorsement and Social Integration in the Green Marketing,Japan Forum of Business and Society (JFBS) 8th. Conference,Tokyo,Japan
2017 蘇進雄、陳澤義、王詩韻、吳雪伶,六種模型在歐式買權之實證比較,2017 財務金融學術研討會,花蓮,臺灣
2017 Chin I Chang, Tser Yieth Chen,The Effect of Facebook Native Advertising and Call to Action (CTA) on the Advertising Recognition: A Case of Mobile Device,2017行銷研究學術研討會,台北,臺灣
2016 Tser Yieth Chen,Aung Myint,Exploring the Influence of Stimulus on Online Impulse Purchase from the Perspective of Consumers’ Affect: The Case of Online Sporting Goods Stores,臺灣商管與資訊研討會,台北,臺灣
2016 Tser Yieth Chen, Lo,Wen-Chun, Exploring the Impact of Website Environmental Cues on Online Impulse Purchase Intention and Cross-buying Intention through Perceived Cognition: The Case of Online Apparel Shopping Platform, 臺灣商管與資訊研討會,台北,臺灣
2015 Tser Yieth Chen, Hsuan Yu Chen,Using consumer’s emotional state to examine the effect on impulse purchase: The case of department store industry,第九屆國際貿易與企業經營學術研討會,台北,臺灣

專書

出版日期 書名
2024/1/1 陳澤義, 服務作業管理, 普林斯頓
2022/9/1 陳澤義, 管理與人生(第四版), 五南圖書
2022/10/1 陳澤義, 生涯規劃(第四版), 五南圖書
2021/8/1 陳澤義, 職場軟實力, 五南圖書
2020/9/1 陳澤義, 科技與創新管理(第六版), 華泰文化
2020/1/1 陳澤義與曾忠蕙, 國際行銷(第三版), 普林斯頓
2019/6/1 陳澤義, 服務管理(第六版), 華泰文化
2018/6/1 陳澤義, 現代管理學(第三版), 普林斯頓
2018/5/1 陳澤義, 企業診斷與績効評估(第五版), 華泰文化
2017/1/1 陳澤義, 研究方法—解決問題導向, 普林斯頓
2016/1/1 陳澤義, 解決問題的能力, 印刻文學
2016/1/1 陳澤義與劉祥熹, 國際企業管理(第三版), 普林斯頓
2015/12/1 陳澤義, 溝通管理, 五南圖書
2019/2/1 陳澤義, 幸福學-學幸福(第三版),五南圖書

研究計畫

經費補助單位 計畫名稱 計畫執行開始日期 擔任角色
台北大學特色領域計畫(三年期) 深化企業永續-由人工智慧、財務與策略觀點打造企業永續績效 子計畫四--ESG永續重大性、財務績效與股價資訊內涵 2022.1.1 子計畫四共同主持人
科技部 禮品業者促銷操作搭配送禮者關係考量的雙贏效果 2021.8.1 主持人
台北大學校務多元發展計畫 透過行動計劃提升進修學士班學生學習態度與能力之研究 2020.1.1 主持人
台北大學校務多元發展計畫 進修學士班學生學習動機、成果、滿意度與生涯規劃之調查研究 2020.1.1 主持人
台北大學學術拔尖計畫(三年期) 文化‧聚落‧共有財:環境變遷下之永續發展。子計畫三: 整體思維藍圖—綠色產業與政策方案 2017.3.1 子計畫三主持人
國科會(二年期計畫) 探究直播觀看者因子對直播主建立品牌熱情的影響效果:依戀與心流中介效果 2023.8.1 主持人

經歷

年度 經歷類別 服務機關名稱 職務

榮譽

獲獎年度 獲獎項目 頒發單位
2022 特聘教授(終身) 國立台北大學
2015 通識教育教學優良教師 台北大學