| 2024 |
Lee, H. M., Hsu, Y. H., Chen, T., Lo, W. Y., & Chien, W. C.,The effects of brand positioning (underdog vs top dog) and comparative advertising.,Marketing Intelligence & Planning,ahead-of-print,ahead-of-print |
| 2023 |
Wei-Yuan Lo/Yu-Kai Lin/Chun-Yu Lin/Hsiang-Ming Lee,Invisible Erosion of Human Capital: The Impact of Emotional Blackmail and Emotional Intelligence on Nurses’ Job Satisfaction and Turnover Intention﹐,Behavioral Sciences,Vol.13 No.1,37~55 |
| 2023 |
Lo, W. Y./Lin, Y. K./Lee, H. M./Liu, T. Y.,The lens of Yin-Yang philosophy: the influence of paradoxical leadership and emotional intelligence on nurses’ organizational identification and turnover intention.,Leadership in Health Services,Vol. 36 No. 3,434-457 |
| 2022 |
Yu-Shan Chen/Yi-Hsiung Lin/Wei-Yuan Lo/Pi-Yu Lai,Sustainable trick or tactic? The influence of greenwashing on green reputation, green satisfaction and green perceived value.,Corporate Management Review,Vol.42 No.1,107~139 |
| 2021 |
Lee, H.M./Chen, T./Chen, Y.S./Lo, W.Y./Hsu, Y.H.,The Effects of Consumer Ethnocentrism and Consumer Animosity on Perceived Betrayal and Negative Word of Mouth.,Asia Pacific Journal of Marketing and Logistics,Vol.33 No.3,712~730 |
