Journal Paper
| Year | Journal | Category |
|---|---|---|
| 2025 | Wen-Yeh Huang/Yu-Hsuan Su,Forming Consumers’ Positive Attitude toward Sustainable Brands through Parasocial Interaction with Social Media Influencers,Journal of Management and Business Research,, | TSSCI |
| 2023 | Chih-Ching Yu/Wen-Yeh Huang/Yu-Syuan Mai,How Corporate Social Responsibility Activities Lead To Brand Loyalty - From Consumers’ Perspective,Commerce & Management Quarterly,, | TSSCI |
| 2022 | Wen-Yeh Huang,CSR Beauty In The Eye Of The Beholder: Influences Of Retailer Image Congruency And Consumer Personal Values,Journal of Business Administration,, | EconLit |
| 2022 | Lan-Anh NGUYEN/ Wen-Yeh Huang,Workplace Deviance: The Influence of Perceived Transparency,Quality: Access to Success,, | Other |
| 2018 | W.Y. Huang & J.C. Ho,Improving Moral Reasoning among College Students: A Game-Based Learning Approach,Interactive Learning Environments,26(5),583~596 | SSCI |
| 2018 | W.Y. Huang,Influence of Transparency on Employees' Ethical judgments: A Case of Russia.,Journal of Business Ethics,152(4),1171~1189 | SSCI |
| 2014 | S. Min, W.Y. Huang, & A. J. Dubinsky,Incentive pay for team selling: A model with propositions.,Global Journal of Management and Business Research,,14(3),1~13 | |
| 2014 | W. Y. Huang, C. Y. Huang, & A. J. Dubinsky,The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople.,Journal of Business-to-Business Marketing,21(1),1~17 | SSCI |
| 2014 | W.Y. Huang & A.J. Dubinsky,Measuring customer pre-purchase satisfaction in a retail setting.,The Service Industries Journal,,34(3),212-229 | SSCI |
Conference paper
| Year | Title |
|---|---|
| 2020 | Chung Mo Lee, Wen-yeh Huang, Louis Y.Y. Lu, Chih-Ping Chen,Exploring the Development of Social Marketing Academic Research from the Perspective of Innovation Diffusion,Northeast Decision Sciences Institute 2020 Annual Conference,,UK |
| 2018 | Wenyeh Huang & Lan Anh Nguyen,Exploring potential factors that reduce consumers’ purchase intention towards fast fashion products,2018 Global Marketing Conference at Tokyo,,Japan |
| 2017 | Lan Anh Nguyen & Wen-yeh Huang,An Empirical Study into the Influence of Transparency on Unethical Behaviors in the Workplace,46th Northeast Decision Sciences Institute Conference (NEDSI 2017),,USA |
| 2017 | Wenping Hsieh; Ching-Ying Yu & Wenyeh Huang,The influence of luxury car brand’s retail channel types on consumer’s purchase decisions,International Conference on Innovation and Development (16th ICTPI),,Taiwan |
| 2016 | Wen-yeh Huang,Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives,31st International Congress of Psychology 2016 (ICP2016),,Japan |
| 2015 | Chia-chi Chang & Wen-yeh Huang,he Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company,20th Asia-Pacific Decision Sciences Institute Conference,,China |
| 2014 | Wen-yeh Huang,Influence of Gamified Ethics Training Programs on Ethical Decision Making,The 19th Asia-Pacific Decision Sciences Institute Conference,,Japan |
Book
| Year | Book |
|---|
Research project
| Unit | Project | Start Date | Role |
|---|---|---|---|
| 科技部 | 探討對零售業中不道德銷售與購買行為之認知:台灣與越南之跨文化比較 | 2018/08/1 | 主持人 |
| 科技部 | 快速時尚之道德爭議與消費者態度 | 2017/08/1 | 主持人 |
| 科技部 | 探索認知透明度對降低行銷人員不道德行為之影響 | 2015/08/01 | 主持人 |
Experience
| Date | Experience | Unit | Role |
|---|
Honor
| Year | Project | Awarder |
|---|