| 2024 |
Chen, Tser-Yieth*, Li, Pei-Fang, and Hsu, Jie-Ming, Exploring How Electronic Word-of-mouth’s Communication Features Affect Its Adoption, Soochow Journal of Economics and Business, Accepted and forthcoming, |
| 2024 |
Chen, Tser-Yieth, Li, Pei-Fang*, Yang, Yu-lin, Investigating the Immediacy and Flow Factors to Influence Purchase Intention in Live Video Streaming Shopping, Commerce and Management Quarterly, 25(1), 1-30 |
| 2024 |
Yeh, Ching-Wen, Chen, Tser-Yieth*, The Role of Online Game Usage in the Relationship Between Initial Daily Negative Moods and Subsequent Positive Moods: The Moderating Role of Hedonistic Motivation, Current Psychology, 46, 6101-6113 |
| 2023 |
Chen, Tser-Yieth and Yeh, Tsai-Lien*, Enhancing Value-in-use in FinTech Innovation Context, Canadian Journal of Administrative Science , 40(1), 67-82 |
| 2023 |
Chen, Tser-Yieth, Yeh, Tsai-Lien, Wu, Hsueh-Ling*, and Deng, Ssu, Effect of Channel Integration Quality on Consumer Responses within Omni-channel Retailing, Asia Pacific Journal of Marketing & Logistics , 35(1), 149-173 |
| 2023 |
Chen, Tser-Yieth, Yeh, Tsai-Lien, and Wu, Hsueh-Ling*, Integrate the Social Norms and Personal Norms in Gift Promotion, Soochow Journal of Economics and Business (東吳經濟商學學報), 106 (June), 1-40 |
| 2023 |
Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Lin, Yen-Ling, How Substitute Scarcity Appeals Effect on Experiential Gift’s Purchase Intention, Chinese Management Studies, 17(4), 755-769. |
| 2023 |
Chen, Tser-Yieth, Wu, Hsueh-Ling, and Tai, Zhi-Cheng , Appearance and Media Popularity Affecting Experiential Gift-giving, Asia Pacific Journal of Marketing & Logistics, 35(9), , 2198-2215 |
| 2023 |
Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Huang, Ya-Wen, Influence of Self-disclosure Micro-celebrity Endorsement on Subsequent Brand Attachment: From an Emotional Connection Perspective, Services Industries Journal, Article online published date: 10 May 2023, doi.:10.1080/02642069.2023.2209514 |
| 2022 |
Chen, Tser-Yieth*, Wu, Hsueh-Ling, Chi, Chen-Yi, Various Social Media Marketing Activities Affect Online Brand Trust, Corporate Management Review (陽明交大管理學報), 42(2), 125-156 |
| 2022 |
Chen, Tser-Yieth*, Yeh, Tsai-Lien, and Wu, Hsueh-Ling, Impact of Gift Promotion Appeals with Giver-recipient Relationship on Givers’ Purchase Intention, Journal of Business Administration (企業管理學報), 47(4), 39-61. |
| 2022 |
Chen, Tser-Yieth, Yu-Chen Huang, Pei-Fang Li*, Exploring How Gamification Design Drives Game Users’ Co-Creation Behavior in Taiwan, Journal of Asian Finance, Economics and Business,, 9(4), 109–120 |
| 2021 |
Chen, Tser-Yieth, Wu, Hsueh-Ling and Lin, Ssu-Yu, The Efficiency-oriented and Value-oriented Route in the Value-building Framework of Green Businesses, Journal of Management and Systems (管理與系統), 28(2), 157-194 |
| 2021 |
Chen, Tser-Yieth, Yeh, Tsai-Lien and Wang, Ya-Jou, The Drivers of Desirability in Scarcity Marketing, Asia Pacific Journal of Marketing & Logistics , 33(4), 924-944 |
| 2021 |
Chen, Tser-Yieth and Huang, Chi-Jui Ray , Understanding the Determinants of Green Trust: The Role of Green Value Sharing, Corporate Management Review (陽明交大管理學報), 41 (2), 81-129 |
| 2021 |
Chen, Tser-Yieth, Yeh, Tsai-Lien, and Lee, Fang-Yu, The Impact of Internet Celebrity Characteristics on Followers’ Impulse Purchase Behavior: The Mediation of Attachment and Parasocial Interaction, Journal of Research in Interactive Marketing, 15(3), 483-501 |
| 2021 |
Wu, Hsueh-Ling, Chen, Tser-Yieth, and Chen, Bo-Heng, Driving forces of repurchasing social enterprise products, Journal of Business & Industrial Marketing, 37(2), 447-460. |
| 2021 |
Chen, Tser-Yieth and Huang, Chi-Jui Ray, The Drivers of Green Trust Formation: Evidence from Taiwan and Japan, Journal of Business Administration (企業管理學報), 46(1), 1-32 |
| 2020 |
Chen, Tser-Yieth, Yeh, Tsai-Lien and Chang, Chin-I, How Different Advertising-format and Call-to-action of Videos Affect Advertising Recognitio, Services Industries Journal , 40(5), 358-379 |
| 2019 |
Chen, Tser-yieth and Huang, Chi Jui Ray, Dual Pathways of Value Endorsement in Green Marketing, Sustainability , 11(8), 2336-2356 |
| 2019 |
Yeh, Tsai-lien, Chen, Tser-Yieth and Liu, Chih-Yu, Content Performance and Flow Performance in Online Hotel Booking, Electronic Commerce Research (電子商務研究), 17(1), 1-24 |
| 2019 |
蘇進雄、陳澤義、王詩韻、吳雪伶, 不動產估價的另類選擇：模糊實質選擇權模型, 住宅學報, 第28卷第1期, 51-81頁 |
| 2019 |
Huang, Chi-Jui Ray and Chen, Tser-yieth, Embedding a Roadmap into the Scenario Planning of Environment Management in Taiwan, Journal of Business Administration (企業管理學報), 44(1), 29-52 |
| 2019 |
Chen, Tser-yieth, Hsu, Fang-ming and Wu, Shih-Yin, Examine the Effect on Website Stickiness Using Cognitive Information Cues, Corporate Management Review (陽明交大管理學報), 39(1), 49-81 |
| 2019 |
黃啟瑞，陳澤義，張彤，林志斌，林欣美, 探討影響銀行企業社會責任的因素：以兩岸三地為例, Soochow Journal of Economics and Business (東吳經濟商學學報), 98, 31-66 |
| 2019 |
Chen, Tser-Yieth and Wang, Kang-Ting, The Influence of Persuasion Knowledge, Third-Person Perception, and Affect on Coping Behavior in the Instagram Stories Feature, Corporate Management Review (陽明交大管理學報), 39(2), 69-116 |
| 2019 |
Chen, Tser-yieth and Huang, Chi-Jui Ray, Two-tier Scenario Planning: Evidence from Environmental Sustainability Policy Planning in Taiwan, Sustainability , 11(8), 2419-2442 |
| 2019 |
Yeh, Tsai-Lien, Chen, Tser-Yieth and Lee, Cheng-Chun, Investigating the funding success factors affecting reward-based crowdfunding projects, Innovation: Organization and Management , 21(3), 466-486 |
| 2017 |
Chen, Tser-yieth, Yeh, Tsai-lien and Lo, Chang-geng, The Impact of Brand Value to Strengthen Relationship Value-Evidence of Airline Industry in Taiwan, Journal of Business Administration (企業管理學報), 115, 1-30 |
| 2017 |
Chen, Tser-yieth, Yeh, Tsai-lien, and Chen, Hsuan-yu, Effect of Consumers’ Emotional State on Their Impulse Purchase on e-Marketing, International Journal of Commerce and Strategy (商略學報), 9(2), 119-140 |
| 2017 |
Chen, Tser-yieth, Chen, Jin-long and Li, Zhi-gang, Stimulus on Online Impulse Purchase from Consumers’ Affect Perspective, Soochow Journal of Economics and Business (東吳經濟商學學報), 95, 23-56 |
| 2017 |
Chen, Tser-yieth, Yeh, Tsai-lien and Huang, Pin-hsuan, The Effects of Recommendation Systems on Customers’ Brand Identity toward Full-service Restaurants, Customer Satisfaction Journal (顧客滿意學刊), 13(1), 45-76 |
| 2017 |
Chen, Tser-yieth and Liang, Chia-wei, Using Supply-side-chain Functions to Enhance Channel Performance, American Journal of Service Science and Management, 4(2), 17-26 |
| 2017 |
Su, Chin-Shyong, Chen, Tser-Yieth and Wu, Hsueh-Ling, Housing Price Differences under the Development of New Towns: Using Taiwan as an Example, Asian Economic and Financial Review , 7(9), 869-881 |
| 2016 |
Li, Chun-sheng Joseph, Chen, Tser-yieth and Yang, Phil Yi-hsing Yang, Local Embeddedness, Market Focus, and Productivity: Evidence of Taiwanese Manufacturing MNE Subsidiaries in China, Growth and Change , 47(4), 596-611 |
| 2016 |
Yu-Wei Chang, Tser-Yieth Chen and Teng-Tsai Tu, The Impacts of Domain Knowledge and Personal Traits on Decoy Effects, International Journal of Business Economics and Management Research, 7(12), 1-15 |
| 2016 |
Chen, Tser-yieth, Chen, Jin-long and Li, Yu-Syuan, Exploring The Impact of Consumer Trust on Inertia Purchase from E-Purchasing Environment, Electronic Commerce Research (電子商務研究), 14(4), 409-440 |
| 2015 |
Chen, Tser-yieth and Lai, Yan-hao, Effective Channel to Promote Consumer Value by Business Intelligence, Electronic Commerce Research (電子商務研究), 13(3), 271-293 |
| 2015 |
Chen, Tser-yieth, Liu, Hsiang-hsi and Yen, Chung-hao, Brand Extension to Enlarge Product Performance in the Jewelry Industry, Marketing Review (行銷評論), 12(1), 27-47. |
| 2015 |
Hsu, Fang-Ming, Chen, Tser-Yieth, Fan, Chiu-Tsu, Lin, Chun-Min and Chu-Mei Chiu, Factors Affecting the Satisfaction of an Online Community for Archive Management in Taiwan, Programs: Electronic Library and Information Systems, 49(1), 49-62 |
| 2014 |
Chen, Tser-yieth, Yeh, Tsai-lien and Chu, Chia-hui, Storytelling and Brand Identity in Cultural Digital Archives Industry,”, Journal of Information and Management Sciences, 25(2), 157-180 |
| 2013 |
Hsu, Fang-Ming, Chiu-Tsu Fan, Chen, Tser-yieth and Wang, Shu-wen, Exploring Perceived Value and Usage of Information Systems in Government Context, Corporate Management Review (交大管理學報), 33(2), 75-104 |
| 2012 |
Chen, Tser-yieth, Hwang, Shiuh–Nan and Liu, York, Antecedents of the Voluntary Performance of Employees: Clarifying the Roles of Employee Satisfaction and Trust, Personnel Management Review , 41(3), 407-420 |
| 2010 |
Yeh, Tsai-lien, Chen, Tser-yieth and Lai, Pei-ying., Incorporating Greenhouse Gas Effects to Evaluate Energy Efficiency in China, International Journal of Sustainable Development and World Ecology, 17(5), 370-376 |
| 2010 |
Hsu, Fang-ming, Chen, Tser-yieth and Wang, Shu-wen, The Role of Customer Values in Accepting Information Technologies in the Public Information Service Sector, Service Industries Journal, 30(7), 1097-1111 |
| 2010 |
Tsai-lien Yeh, Chen, Tser-yieth and Lai, Pei-ying., A Comparative Study of energy Utilization Efficiency between Taiwan and China, Energy Policy , 38(5), 2386-2394 |
| 2009 |
Hsu, Fang-ming, Chen, Tser-yieth and Wang, Shu-wen, Efficiency and Satisfaction of Electronic Records Management Systems in E-Government, The Electronic Library , 27(3), 461-473 |
| 2009 |
Chen, Tser-yieth, Yu, Oliver S., Hsu, George J.Y., Hsu, Fang-ming, and Sung, Wei-Nown , Renewable Energy Technology Portfolio Planning with Scenario Analysis: A Case Study for Taiwan, Energy Policy , 37(8), 2900-2906 |
| 2008 |
陳澤義、洪廣朋、曾建銘, 從關係觀點探討企業夥伴的選擇及對跨組織學習成效的影響, 交大管理學報 , 第28卷第2期, |
| 2007 |
Liu, Hsiang-hsi, Chen, Tser-yieth and Pai, Lin-yen,Influences of Merger and Acquisition Activities on Corporate Performance in the Taiwanese Telecommunications Industry?,Service Industries Journal (SSCI),27(8),1041-1051 |
| 2005 |
Chen, Tser-yieth, Chang, Pao-long and Yeh, Ching-wen,Development of Satisfaction with, and Value of Relationship with Customers: Evidences from High-Encounter Service Sectors,交大管理學報 (TSSCI),第25卷第1期,頁123-148。 |
| 2005 |
Chen, Tser-yieth and Chang, Hung-shen,Reducing Consumers’ Perceived Risk through Banking Service Quality Cues in Taiwan,Journal of Business and Psychology (SSCI),19(4),521-540 |
| 2004 |
Chen, Tser-yieth,A Study of Cost Efficiency and Privatization in Taiwan’s Banks: The Impact of the Asian Financial Crisis,Service Industries Journal (SSCI),24(5),137-151 |
| 2004 |
陳澤義、張保隆、張宏生,台灣銀行業善因行銷、外部線索對服務品質、知覺風險與知覺價值之影響關係之研究,交大管理學報 (TSSCI),第24卷第2期,87-118頁 |
| 2004 |
Chen, Tser-yieth,A Study of Cost Efficiency and Privatization in Taiwan’s Banks: The Impact of the Asian Financial Crisis,Services Industries Journal,24(5), 137-151 |
| 2003 |
Chen, Tser-yieth, Chang, Pao-long and Yeh, Ching-wen,The Study of Career Needs, Career Development Programs and job Turnover of R&D Personnel: The Case of Taiwan,International Journal of Human Resources Management (SSCI),14(6),1001-1026 |
| 2003 |
Chen, Tser-yieth and Li, Chun-sheng,Estimating the Benefits of Pollution Reduction on Agricultural Yields: Taiwan’s Air Pollution Emissions Fees Program,Journal of Environment Management (SSCI),68(3),287-296 |
| 2003 |
林若慧、陳澤義、劉瓊如,海岸型風景區之旅遊意象對遊客行為意圖之影響--以遊客滿意度為仲介變數,戶外遊憩研究 (TSSCI),第16卷第2期,1-22頁 |
| 2002 |
Chen, Tser-yieth,Measuring Firm Performance with DEA and Prior Information in Taiwan’s Banks,Applied Economics Letters (SSCI),9(3),201-204 |
| 2000 |
Chen, Tser-yieth and Yeh, Tsai-lien,A Measurement of Bank Efficiency, Ownership and Productivity Change in Taiwan,Service Industries Journal (SSCI),20(1),95-109 |
| 1998 |
Chen, Tser-yieth,A Study of Bank Efficiency and Ownership in Taiwan,Applied Economics Letters (SSCI),5(10),613-616 |
| 1998 |
Chen, Tser-yieth and Yeh, Tsai-lien,A Study of Efficiency Evaluation in Taiwan’s Banks,International Journal of Service Industry Management (SSCI),9(5),402-415 |
| 1997 |
Hsu, George J. Y. and Chen, Tser-yieth,The Reform of the Electric Power Industry in Taiwan,Industry and Innovation (SSCI),25(11),951-957 |
| 1997 |
Chen, Tser-yieth,A Measurement of the Resource Utilization Efficiency of University Libraries,Library Review (SSCI),53(2),71-80 |
| 1997 |
Hsu, George J. Y. and Chen, Tser-yieth,The Deregulation of Taiwan’s Electric Power Industry,Energy Policy (SSCI),4(2),247-25 |
| 1994 |
Hsu, George J. Y., Chang, Pao-long and Chen, Tser-yieth,Various Methods for Estimation Power Outage Costs,Energy Policy (SSCI),22(1),69-74 |
| 1993 |
Hsu, George J. Y., Chang, Pao-long and Chen, Tser-yieth,Outage Costs Caused by Various Outage Depths,International Journal of Production Economics (SSCI),32(2),229-237 |
| 1990 |
Hsu, George J. Y. and Chen, Tser-yieth,An Empirical Test of an Electric Utility under an Allowable Rate of Return,Energy Journal (SSCI),11(3),75-90 |
