期刊論文

期刊年份 期刊名稱 期刊類別
2018 W.Y. Huang, Influence of Transparency on Employees' Ethical judgments: A Case of Russia., Journal of Business Ethics, 152(4), 1171~1189 SSCI
2018 W.Y. Huang & J.C. Ho, Improving Moral Reasoning among College Students: A Game-Based Learning Approach, Interactive Learning Environments, 26(5), 583~596 SSCI
2014 S. Min, W.Y. Huang, & A. J. Dubinsky, Incentive pay for team selling: A model with propositions., Global Journal of Management and Business Research,, 14(3), 1~13
2014 W.Y. Huang & A.J. Dubinsky, Measuring customer pre-purchase satisfaction in a retail setting., The Service Industries Journal,, 34(3), 212-229 SSCI
2014 W. Y. Huang, C. Y. Huang, & A. J. Dubinsky, The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople., Journal of Business-to-Business Marketing, 21(1), 1~17 SSCI

研討會論文

研討會舉行年份 論文發表篇名
2020 Chung Mo Lee, Wen-yeh Huang, Louis Y.Y. Lu, Chih-Ping Chen, Exploring the Development of Social Marketing Academic Research from the Perspective of Innovation Diffusion,Northeast Decision Sciences Institute 2020 Annual Conference, , UK
2018 Wenyeh Huang & Lan Anh Nguyen, Exploring potential factors that reduce consumers’ purchase intention towards fast fashion products,2018 Global Marketing Conference at Tokyo, , Japan
2017 Lan Anh Nguyen & Wen-yeh Huang, An Empirical Study into the Influence of Transparency on Unethical Behaviors in the Workplace,46th Northeast Decision Sciences Institute Conference (NEDSI 2017), , USA
2017 Wenping Hsieh; Ching-Ying Yu & Wenyeh Huang, The influence of luxury car brand’s retail channel types on consumer’s purchase decisions,International Conference on Innovation and Development (16th ICTPI), , Taiwan
2016 Wen-yeh Huang, Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives,31st International Congress of Psychology 2016 (ICP2016), , Japan
2015 Chia-chi Chang & Wen-yeh Huang, he Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company,20th Asia-Pacific Decision Sciences Institute Conference, , China
2014 Wen-yeh Huang, Influence of Gamified Ethics Training Programs on Ethical Decision Making,The 19th Asia-Pacific Decision Sciences Institute Conference, , Japan

技術報告

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專書

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研究計畫

經費補助單位 計畫名稱 計畫執行開始日期 擔任角色
科技部 探討對零售業中不道德銷售與購買行為之認知:台灣與越南之跨文化比較 2018/08/1 主持人
科技部 快速時尚之道德爭議與消費者態度 2017/08/1 主持人
科技部 探索認知透明度對降低行銷人員不道德行為之影響 2015/08/01 主持人

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