Journal Paper

Year Journal
2017 Tsai Chen, Hui-Chen Chang,The Effect of Narrative Transportation in Mini-film Advertising on Reducing Counterarguing,International Journal of Electronic Commerce Studies,8(1),EI
2017 張惠真(Hui-Chen Chang)、鄭伶如(Lin-Ju Cheng)、鍾鎔壕(Jung-Hao Chung),眼鏡業服務人員專業能力與情緒能力對顧客忠誠之影響—以關係品質為中介,企業管理學報,,
2016 Kuen-Hung Tsai, Hui-Chen Chang, Chen-Yi Peng,Extending the link between entrepreneurial self-efficacy and intention: a moderated mediation model,International Entrepreneurship and Management Journal,12(2),SSCI
2016 Kuen-Hung Tsai, Hui-Chen Chang, Chen-Yi Peng,Refining the linkage between perceived capability and entrepreneurial intention: roles of perceived opportunity, fear of failure, and gender,International Entrepreneurship and Management Journal,12(4),SSCI
2016 蔡翼擎、張惠真、 謝佳昕、黃怡臻,以層級分析法(AHP)探索台灣城市全球行銷競爭優勢之建構,觀光與休閒管理期刊,4(2),1-17
2016 張惠真、葉育恩,健豪印刷:雲端化合版印刷創新商業模式,中山管理評論,24(4),TSSCI
2016 Hui-Chen Chang, Po-Yueh Chiu,Innovative marketing in professional baseball teams,The Service Industries Journal,36(11-12),SSCI
2015 Yi-Ching Tsai, Hui-Chen Chang, & Kung-Chung Ho,A Study of the Relationship among Brand Experience, Self-concept Congruence, Customer Satisfaction, and Brand Preference.,Contemporary Management Research,11(2),ABI
2014 Hui-Chen,Chang,Tsai Kuen-Hung,and Peng Chen-Yi,The Entrepreneurial process: An Integrated Model,International Entrepreneurship and Management Journal,10(4),SSCI
2014 張惠真、蔡翼擎、何文松,西進中國之台灣汽車零組件廠商動態能耐對其競爭優勢之影響─以環境變動為調節,商管科技季刊,15(1),27-54
2013 Hui-Chen Chang, Lin-Ju Cheng, Yen-Tsung Shih,The Relationship between Drivers and Their Impact on Relationship Value,Contemporary Management Research,9(2),ABI
2013 董瑞人、張惠真,服務補救與重遊意向關係之研究—以陸客來台旅遊為例,行銷評論(Marketing Review),10(2),ABI
2013 李亞璇、張惠真、鄭伶如,來源國形象、本國中心主義對外國品牌購買意願之影響—以Samsung為例,觀光與休閒期刊,1(1),137-147
2013 Hui-Chen Chang, Yi-Chin Tsai, Sheng-Yuen Hsu,The Effects of Relationship Destroying Factors on Customer Relationship: Relationship Recovery as the Moderator,Contemporary Management Research,9(4),ABI

Conference paper

Year Title
2016 黃建勳、張惠真,Facebook 品牌社群心理所有權影響因素之研究: TAM 觀點,2016 臺北大學企業管理系學術研討會,台北市,臺灣
2016 張惠真、沈淑君,創業韌性對創業意圖之影響-計劃行為理論觀點,2016 臺北大學企業管理系學術研討會,台北市,臺灣
2016 曾紀箴、張惠真,以「動機、機會、能力」觀點探討消費者在線上對線下購物的知覺有用性與品牌偏好之關係,第八屆臺灣商管與資訊研討會(TBI 2016),新北市,臺灣
2015 Hsin-Hui Chang & Hui-Chen Chang,How Horizontal Cooperation Influence Relational Capital and Company Performance? Transportation Industry as the example,International Conference on Innovation and Management (IAM 2015W),,Singapore
2015 Hui-Chen Chang & Po-Yueh Chiu,The Moderating Effect of Team Performance on the Influence of Customer Experience and Team Identification on Repatronage Intention,International Conference on Innovation and Management (IAM 2015W),,Singapore
2015 Hui-Chen Chang, Kuen-Hung Tsai, Chen-Yi Peng,Influence of Culture Context on Entrepreneurial Intention: The Asian and African Cases,International Conference on Banking, Real Estate and Financial Crises: Hong Kong, China and the World (2015),,Hong Kong
2014 張惠真、鄧芳枝,自我藥療態度與非處方藥品購買意願關係之研究,TBI 2014 台灣商管與資訊研討會,國立臺北護理健康大學 資訊管理系暨研究所。,,台灣
2014 Hui-Chen Chang, Lin-Ju Cheng, & Ya-Hsuan Lee,Does Ethnocentrism and E-WOM Modeate Purchase Intentions of Foreign Brand? An Example of Sumsong in Taiwan,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok
2014 Yi-Ching Tsai, Hui-Chen Chang & Huang-Jui Hsieh,The Effect of Customer Relationship Investment on Relationship Performance: Ethical Sales Behavior as a Moderator,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok
2014 張惠真、陳函妤,愈親近愈好?親切感如何影響關係行銷,2014資訊管理暨電子商務經營管理研討會,國立臺東大學資訊管理學系。,,台灣
2014 Hui-Chen Chang & Jianjian-Jianjian Yao,How Does Narrative of Microfilm Influence the Advertising Effect?,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok
2014 Hui-Chen Chang & Hung-Chun, Lai,Which is your preference? How do attachment styles influence relationship investment and relationship quality,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok

Book

Year Book

Research project

Unit Project Start Date Role

Experience

Date Experience Unit Role
2016/08 委員會委員 企業管理學系 學生申訴評議委員會委員
2015/08 委員會委員 企業管理學系 企業管理學系招生委員會委員
2012 委員會委員 企業管理學系 企管系碩士班學科考委員會委員
2012 委員會委員 企業管理學系 企管系獎助學金委員會委員

Honor

Year Project Awarder