Journal Paper
| Year | Journal |
|---|---|
| 2017 | Tsai Chen, Hui-Chen Chang,The Effect of Narrative Transportation in Mini-film Advertising on Reducing Counterarguing,International Journal of Electronic Commerce Studies,8(1),EI |
| 2017 | 張惠真(Hui-Chen Chang)、鄭伶如(Lin-Ju Cheng)、鍾鎔壕(Jung-Hao Chung),眼鏡業服務人員專業能力與情緒能力對顧客忠誠之影響—以關係品質為中介,企業管理學報,, |
| 2016 | Kuen-Hung Tsai, Hui-Chen Chang, Chen-Yi Peng,Extending the link between entrepreneurial self-efficacy and intention: a moderated mediation model,International Entrepreneurship and Management Journal,12(2),SSCI |
| 2016 | Kuen-Hung Tsai, Hui-Chen Chang, Chen-Yi Peng,Refining the linkage between perceived capability and entrepreneurial intention: roles of perceived opportunity, fear of failure, and gender,International Entrepreneurship and Management Journal,12(4),SSCI |
| 2016 | 蔡翼擎、張惠真、 謝佳昕、黃怡臻,以層級分析法(AHP)探索台灣城市全球行銷競爭優勢之建構,觀光與休閒管理期刊,4(2),1-17 |
| 2016 | 張惠真、葉育恩,健豪印刷：雲端化合版印刷創新商業模式,中山管理評論,24(4),TSSCI |
| 2016 | Hui-Chen Chang, Po-Yueh Chiu,Innovative marketing in professional baseball teams,The Service Industries Journal,36(11-12),SSCI |
| 2015 | Yi-Ching Tsai, Hui-Chen Chang, & Kung-Chung Ho,A Study of the Relationship among Brand Experience, Self-concept Congruence, Customer Satisfaction, and Brand Preference.,Contemporary Management Research,11(2),ABI |
| 2014 | Hui-Chen,Chang,Tsai Kuen-Hung,and Peng Chen-Yi,The Entrepreneurial process: An Integrated Model,International Entrepreneurship and Management Journal,10(4),SSCI |
| 2014 | 張惠真、蔡翼擎、何文松,西進中國之台灣汽車零組件廠商動態能耐對其競爭優勢之影響─以環境變動為調節,商管科技季刊,15(1),27-54 |
| 2013 | Hui-Chen Chang, Lin-Ju Cheng, Yen-Tsung Shih,The Relationship between Drivers and Their Impact on Relationship Value,Contemporary Management Research,9(2),ABI |
| 2013 | 董瑞人、張惠真,服務補救與重遊意向關係之研究—以陸客來台旅遊為例,行銷評論(Marketing Review),10(2),ABI |
| 2013 | 李亞璇、張惠真、鄭伶如,來源國形象、本國中心主義對外國品牌購買意願之影響—以Samsung為例,觀光與休閒期刊,1(1),137-147 |
| 2013 | Hui-Chen Chang, Yi-Chin Tsai, Sheng-Yuen Hsu,The Effects of Relationship Destroying Factors on Customer Relationship: Relationship Recovery as the Moderator,Contemporary Management Research,9(4),ABI |
Conference paper
| Year | Title |
|---|---|
| 2016 | 黃建勳、張惠真,Facebook 品牌社群心理所有權影響因素之研究： TAM 觀點,2016 臺北大學企業管理系學術研討會,台北市,臺灣 |
| 2016 | 張惠真、沈淑君,創業韌性對創業意圖之影響-計劃行為理論觀點,2016 臺北大學企業管理系學術研討會,台北市,臺灣 |
| 2016 | 曾紀箴、張惠真,以「動機、機會、能力」觀點探討消費者在線上對線下購物的知覺有用性與品牌偏好之關係,第八屆臺灣商管與資訊研討會(TBI 2016),新北市,臺灣 |
| 2015 | Hsin-Hui Chang & Hui-Chen Chang,How Horizontal Cooperation Influence Relational Capital and Company Performance? Transportation Industry as the example,International Conference on Innovation and Management (IAM 2015W),,Singapore |
| 2015 | Hui-Chen Chang & Po-Yueh Chiu,The Moderating Effect of Team Performance on the Influence of Customer Experience and Team Identification on Repatronage Intention,International Conference on Innovation and Management (IAM 2015W),,Singapore |
| 2015 | Hui-Chen Chang, Kuen-Hung Tsai, Chen-Yi Peng,Influence of Culture Context on Entrepreneurial Intention: The Asian and African Cases,International Conference on Banking, Real Estate and Financial Crises: Hong Kong, China and the World (2015),,Hong Kong |
| 2014 | 張惠真、鄧芳枝,自我藥療態度與非處方藥品購買意願關係之研究,TBI 2014 台灣商管與資訊研討會，國立臺北護理健康大學 資訊管理系暨研究所。,,台灣 |
| 2014 | Hui-Chen Chang, Lin-Ju Cheng, & Ya-Hsuan Lee,Does Ethnocentrism and E-WOM Modeate Purchase Intentions of Foreign Brand? An Example of Sumsong in Taiwan,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok |
| 2014 | Yi-Ching Tsai, Hui-Chen Chang & Huang-Jui Hsieh,The Effect of Customer Relationship Investment on Relationship Performance: Ethical Sales Behavior as a Moderator,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok |
| 2014 | 張惠真、陳函妤,愈親近愈好？親切感如何影響關係行銷,2014資訊管理暨電子商務經營管理研討會，國立臺東大學資訊管理學系。,,台灣 |
| 2014 | Hui-Chen Chang & Jianjian-Jianjian Yao,How Does Narrative of Microfilm Influence the Advertising Effect?,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok |
| 2014 | Hui-Chen Chang & Hung-Chun, Lai,Which is your preference? How do attachment styles influence relationship investment and relationship quality,2014 International Conference on Innovation and Management (IAM 2014),,Bangkok |
Book
| Year | Book |
|---|
Research project
| Unit | Project | Start Date | Role |
|---|
Experience
| Date | Experience | Unit | Role |
|---|---|---|---|
| 2016/08 | 委員會委員 | 企業管理學系 | 學生申訴評議委員會委員 |
| 2015/08 | 委員會委員 | 企業管理學系 | 企業管理學系招生委員會委員 |
| 2012 | 委員會委員 | 企業管理學系 | 企管系碩士班學科考委員會委員 |
| 2012 | 委員會委員 | 企業管理學系 | 企管系獎助學金委員會委員 |
Honor
| Year | Project | Awarder |
|---|